Our Vision


Blue Diamond Trading will be the recognized leading company in the field of import, export, marketing, and brand management throughout the Middle East region where we enjoy significant competitive advantages.


Our Mission

We are an international family with a proud heritage, passionately committed to providing best products and services for people throughout the region. We anticipate consumer needs and deliver outstanding products and services.


Our Values:

Blue Diamond Trading promotes a common set of values that connects and guides our employees and our businesses



Our customers are our strategic partners. Our employees are committed to do the right thing for our customers. By improving everything we do, we are committed to excellence.



Trust is the mutual respect for and confidence in people. Trust recognizes the importance of individuals and appreciates their diverse opinions. Trust compels us to share information and encourage new ideas. It requires an open, honest, forthright manner.



Self-confident people take initiative, handle the unexpected, stand behind their convictions and support the efforts of others. They take bold, innovative, creative actions, capitalize on opportunities, make sound decisions quickly, and mobilize the best resources for rapid action.


Teamwork is personal involvement and collaboration in a team environment. It includes setting a common goal in support of business objectives, making an individual commitment to the team’s success and recognizing the success of the team.


Being accountable means every employee assumes ownership and responsibility for his or her own work, regardless of the job they perform. Being accountable means making decisions and holding oneself responsible for the consequences of those choices

Doing What’s Right

Doing what’s right is being honest, ethical, and having personal and professional integrity. It means consistently treating all people fairly, delivering on promises, and taking personal responsibility for our actions.


Quality is the primary determinant of our customer satisfaction and loyalty, and it requires our employees to continuously provide internal and external customers with the right product or service...done right...the first time. In today’s increasingly competitive business environment, our better quality translates into better value for our customers and, subsequently, better value for their customers-and this is the very essence of competitive differentiation.